PUBLICATIONS
Why tell someone about your organization when you can show them?
One of the most effective ways for non-profits and cause-driven businesses to show appreciation to their base is to offer proof that their purchase or gift made a difference. Annual Reports, success stories, and promotional materials are meant to celebrate and document the real people behind your calls to action. They can also be used to educate, inform, and inspire. Publications give legitimacy to your organization and position you as a trusted resource. If done well, promotional publications help convey a company culture and ethos and provide a crucial means of branding and connection that doesn’t involve a purchase.