CREATIVE CONTENT

Content writing is meant to inform, inspire, and delight.

Some would say its a window into the heart of your brand—showing donors, clients, and customers what’s underneath the bottom line. Every successful brand is one that tells a compelling narrative where the customer is the hero setting out on a journey to discovery. Good stories offer respite and build trust by providing your audience with something of value. Creating content for your brand is not just another marketing strategy—it’s a way of making sense of the world that connects us to others.

Small Business Profile Series

Project Description: In-depth profiles on Dallas’ finest makers—small business owners, soloprenuers, and dreamers bent on making their mark through the magic of their artistry.

Services rendered: Interviewing, research, content creation, & collaborative scripting for accompanying short films. Used for promotional purposes and artists’ websites.

Clients: Wilkinson Fine Goods (formerly Bell and Oak), Kate Weiser Chocolate, Kyle Steed, Margaret Barrett.

Collaborators: creo team: Paul Golongco, Ben Larzabal, Sean Berry

          WILKINSON’S              FINE GOODS
Suzanne O'Dell Suzanne O'Dell

WILKINSON’S FINE GOODS

BETWEEN TWO TABLES

Inside the heirloom workshop of Denton’s finest leather craftsman, Clint Wilkinson

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             KYLE STEED
Suzanne O'Dell Suzanne O'Dell

KYLE STEED

LIFE INTEGRATED

Artist Illustrator Kyle Steed’s Seamless Approach to Work, Faith, and Family

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